Saturday Night Football

HABANA celebrates 10 years of NBC’s Sunday Night Football

And What A Great 10 Years It Has Been

As NBC marks the 10th anniversary of Sunday Night Football, HABANA celebrates belonging to the team of the artists and producers that make Sunday Night Football come alive every year.

From NBC’s Super Bowl Opener with Faith Hill to Carrie Underwood, HABANA has been thrilled to be apart of NBC Sunday Night Football from the very start.

HABANA thrives on building the momentum and power of sports & music, combining the two to producing openers that are engaging & memorable.

HABANA is Proud To Be The First and Only Company To Provide Aerial Drone Cinematography on The Set of Sunday Night Football. 

Producers, Directors and Music Mavens Keep the Genre Moving

Stunning locales and amazing skills, fueled by specialized techniques and styles, are the hallmarks of this fast-moving category.

Credit: SourceEcreative, Article By Halyce Naparstek

The most compelling action, adventure and sports content can inspire us to be better, try harder, move beyond our limitations and aspire to perform.  Sometimes it can resemble more of a travelogue, with exotic, beautiful locations or feature celebrities or sports figures we admire. HABANA's “Your Fight Matters” for Tap Out is a mantra for doing your best. HABANA, our Action & Sports sponsor,  well versed in making us part of the action or, at the very least, impacting the desire to get us off the sofa and move.  Watch these and other extraordinary spots in HABANA’s showreel:


Brand: ABC

Maroon 5 plays "Always You" in this promo for ABC Sports.

Product: Saturday Night College Football

Director: Chris Mantzaris

Prod. Co.: HABANA


Brand: Dorna Sports

Promo for the MotoGP race across 18 countries

Product: MotoGP

Director: John Bruno

Sponsor: HABANA


Brand: ESPN XGames

"XGames Real Wake 2015"

Promo for the Real Wake 2015 at the ESPN XGames

Product: Real Wake 2015

Director: Jordan Klein Jr.

Sponsor: HABANA

 

 

Music And Sports United: It’s What We Do

We understand that sports and music have remarkably similar fan bases, making sporting events the ideal place for both. After breaking records, Fall Out Boy’s “Centuries” has become the anthem of college football, and Maroon 5’s “It Was Always You” now announces to the nation it’s time for Saturday Night Football. The seamless partnership of music and sports makes it clear that opportunities are limitless.
 

HABANA DRIVES IT HOME

HABANA Avenue is the creative engine leading the way in the fusion of artists and athletes across major sporting events. In a 2015 edition of ADWEEK, ESPN claims that similar formats have created an environment where:

Artists want to align with sports platforms when they prepare their releases – ESPN went on to say, could be the birth of a new sports anthem.

MUSIC AND SPORTS ARE ALIVE AND WELL

When you’re ready to take hold of this special time in music and sports, think HABANA.

Behind the Scenes with Maroon 5: Filming the Saturday Night Football Opening

HABANA recently had the opportunity to film the new ABC Saturday Night Football opening featuring a mid-tempo 80’s-esque electro love song from Maroon 5’s hit new album ‘V titled “It Was Always You.” Like many jobs we work on, it was a tight production schedule – but we nailed it with just a month to prepare and only a few hours to shoot.

Unlike the College GameDay opening with Big & Rich, this project had a little bit more glitz and glam.  It was shot under the lights and has that primetime energy. Everyone is watching the game regardless of who you’re rooting for because it’s the biggest game of the weekend.

The Marriage of Music and Sports

This was a unique opportunity to work with artists that are really at their peak – and this was going to be the worldwide release of this new hit track. Helping them execute this while staying on-brand during the release of their album was truly a welcome challenge.

The marriage of music and sports is perfect. The artist gets an incredible amount of exposure for their new material and the network is uniquely positioned to be able to take advantage of the music the artist adds to the show, said President and Founder HABANA Avenue Steven J. Levy.

We really can’t think of a better way to get viewers to pay attention than to use a hit artist with a new song, releasing it for the first time. Millions and millions of eyes and ears are on the new song for the entire football season – it’s a hit for both the sport and the artist.

There was total and complete engagement with the artists, managers, ABC and our group – which is vital to be able to come up with a concept and execute it in a short amount of time. It came together perfectly and the outcome;

Lights, Camera, Action

“It was an incredible experience on this set,” said Levy. “We were excited about moving our shoot through with precision because we knew we had a limited amount of time.”

Luckily, the management team, record label, artists and of course, our production teams worked together flawlessly.  Finding a great team doesn’t always happen so easily – especially with big groups and big events. They made it possible for us to shoot and create a beautiful piece.

Maroon 5 Comes to ESPN Saturday Night College Football

Football season has returned – and we’ve got a big day of sports openers tomorrow! First, watch the spots we shot with Big & Rich on ESPN College GameDay from 9 A.M. - Noon, and later in the evening – an exclusive Maroon 5 video we shot for ESPN will air for ABC Saturday Night Football.

This year, ESPN’s college football game telecasts will showcase the music of Maroon 5, Florida Georgia Line and 17 established and acclaimed breakthrough acts from Columbia Records – including Pharrell Williams, Iggy Azalea, T.I., Rita Ora, Jack White and more.

Maroon 5’s “It Was Always You” will be the feature song for every Saturday Night Football Presented by Wells Fargo telecast this season. It’ll also used throughout the coverage, including highlight packages, and coming in from, and out of, commercial breaks.

Maroon 5 and ESPN will also collaborate on a video of the song for exclusive use on Saturday Night Football. The video will be a montage of the band performing the song with relevant college football highlights pertaining to each week’s matchup.

Saturday Night Football will kickoff tomorrow at 8 p.m. with defending national champion No. 1 Florida State vs. Oklahoma State in the Cowboys Classic from Arlington, Texas.

We are Built for Sports & Entertainment, Athletes and Artists…The Perfect Combination

Athletes and Artists…The Perfect Combination.

The worlds of music and sports collide on the cover of ESPN The Magazine. The bi-weekly sports publication teams all-star athletes with music’s MVPs for its annual Music Issue, a trend that continues to gain traction.

Calvin Johnson and Eminem - ESPN The Magazine The Music Issue

Calvin Johnson and Eminem - ESPN The Magazine The Music Issue

This cover was published on the heels of our client’s successful partnership Eminem’s “BerZerk” release with College Football highlight coverage.

HABANA Avenue Goes Berzerk

HABANA was stoked to have once again produced the most watched college-level football series on television, Saturday Night Football on ABC.  This time HABANA’s own Director of Photography Mark Eberle was behind the camera.

Detroit MC Marshall Mathers, better known as Eminem, was the featured artist for the famed college football broadcast.  With the his new single “Berzerk” serving as the soundtrack, ABC designed the entire broadcast around Detroit’s hottest lyricist. HABANA Avenue was proud to feature the cinematic eye of DP Mark Eberle.  Eberle was able to create a look that was both a throw-back to the early days of rap videos and fresh enough for today’s modern audiences.  Even President and Founder Steven J. Levy got the opportunity to contribute by creating a high-concept boom box that was fabricated out of intelligent lighting and modified concert rigging.

Through relationships with engineering gurus FreeFly systems, HABANA Avenue was able to introduce and offer ABC the MOVIm10 camera platform before it launched on the open market.  Utilizing the new stabilization system and the expertise of FreeFly Systems’s operators it became possible to design one of a kind images that were unique to this project.  Employing state-of-the-art technology to capture never before seen shots is the fuel that fires HABANA Avenue’s passion for visual storytelling.

The open will air before each Saturday broadcast this year on ABC.  HABANA Avenue was honored to support ABC’s creative vision for the incredibly popular sports broadcast, and looks forward to innovating for their future projects.

SO nice, they played it twice.

In 2011 HABANA was hired to shoot the opening sequence of ESPN’s Saturday Night Football program. The spot featured country music sensation Big & Rich, and highlighted epic college football moments from the past years. The project was ambitious, requiring over 300 extras and an entire set to be designed and built within a week. Finding an exciting concept that would limit time sensitive content was a challenge, but the team was able to create something both high energy and timeless.

We Put In The Work

The consistency of the program turned out to be a tremendous advantage and in 2013, ESPN again decided to run the original Big N Rich spot with updated play action content and college football highlights.

Creating something special from a simple idea is always a challenge. However, when a great team comes together and the content is well planned and executed, something truly amazing can be born. The HABANA Avenue team is incredibly proud that this original piece of content has been able to be reused and re-purposed for several years. It truly is a testament to the care and talent given to each and every HABANA Avenue project. We look forward to creating more content that stands the test of time.