NBA

FAA Approved Drones For Networks

Few Have FAA Approval To Fly Drones for Your Productions…

HABANA does. We offer:

  • + Promax & Emmy Award Winning
  • + Network Veterans
  • + Short & Long-form Experience
  • + Multiple Aircraft
  • + FAA Approved

What we’ve helped produce…

  • ABC Saturday Night Football (Maroon 5)
  • ESPN College Football Championship (Fall Out Boy)
  • ESPN College Football GameDay (Big & Rich)
  • ESPN College Basketball GameDay (Macklemore)
  • ESPN Monday Night Football (Hank Williams, Jr.)
  • NBC Sunday Night Football (Faith Hill)
  • NBC Super Bowl (Faith Hill)
  • DISCOVERY Shark Week
  • ABC NBA Finals (3D Mapping Experience)
  • ABC NBA Playoffs (Cee Lo Green + Nicole Scherzinger)
  • FOOD NETWORK Iron Chef
  • FIFA World Cup Soccer (U2)
  • FIFA World Cup Women’s Soccer (Katy Perry)
  • ESPN X Games Oakley  (Shawn White)

HABANA is FAA Approved, nimble, and operated by media veterans.

Let’s tell a story together.

It was the Delight before Christmas: Singer Leona Lewis

HABANA Avenue was thrilled to produce yet another major sports open for ESPN’s coverage of the NBA on Christmas Day. Working with Leona Lewis was a joy for the entire team. As with any shoot during the holidays in New York City, the logistics issues were tricky but, our production management team delivered the project seamlessly.

Additionally, the HABANA team was tasked with providing the Art Direction for the piece and was able to utilize the very special talents of Rebecca Conran, one of our new creative stars. With only two weeks from start to finish, each member of the production went above and beyond to ensure that every detail was accounted for, planned and executed.

Kudos to the entire team!

Link To Original Story

HABANA Refreshes the NBA Finals on ABC with its original Video Mapping Concepts

First in the Game!

HABANA is proud to have executed a production for a television experience never before achieved in broadcast opener history.

“We merged the technologies of traditional digital motion picture photography with practical sets and actors,” saidHABANA President and FounderSteven J. Levy, “and engulfed all of it in a Video Mapped environment.

Creative partners Steven J. Levy and Rob Salo were sure to thank Klip Collective and Big Smack for their vision and boundless contributions.

NBA FINALS: ABC Pulls Out All the Stops for Broadcast, Including Shots of OKC from the Air

A New Perspective

As long as there are no thunderstorms to ground the blimp, NBA Finals viewers will get to see plenty of aerial shots of Oklahoma City. The network will also have an innovative opening segment and six slow-mo cameras to round off the production shoot.

Greater Oklahoma City Chamber of Commerce officials need to be hoping the only thunderstorms during the NBA Finals will be inside Chesapeake Energy Arena to maximize the opportunity for promoting the city nationally and internationally.

Those dramatic aerial shots of downtown will be available only if there’s calm weather, as the blimp won’t fly during storms. “We’re good as long as we don’t have any thunderstorms,” said Mark Gross, ESPN senior vice president and executive producer.

ABC, which partners with ESPN on sports coverage, will be pulling out all stops in capturing the 2012 NBA Finals, from an innovative opening segment, to six slow-mo cameras, to bringing its studio crew on site and even using a former referee to provide commentary .

The network’s finals planning began when the season tipped off in late December.

“It’s a real big show for us,” Gross said. “Not only on the TV side, but making sure we’re in lock step with the league on issues such as timing for the starting lineups.”

New Tech

The unique two-minute opening segment, which will be used on all of the Finals games, uses Video Mapping technology.

“It really transforms a bunch of different fans into seats, and the next thing they know they are court-side at an NBA Finals game. Then the next thing you know they are transformed into different eras,” Gross said.

Gross said all the great NBA champions will be featured, including the Boston Celtics, Detroit Pistons and Los Angeles Lakers.

The six slow-mo cameras, of the 32 video sources in use, will provide some of the most eye-opening shots. They also will be used by the referees on video reviews.

“Those are really the shots we use on the controversial plays or whether it’s how high LeBron [James] or [Kevin] Durant get above the rim for a dunk,” Gross said.

“ESPN Axis” will create virtual replays, with video from live action processed via computers to create virtual freeze frames from several angles. SkyCam also will provide aerial views of the action.

However, 3-D telecasts won’t be available for this year’s finals. “We’re concentrating on our HD coverage,” Gross said.

The “NBA Countdown” studio crew of former Lakers great Magic Johnson, former NBA star Jon Barry, and journalists Michael Wilbon and Chris Broussard will be on site in Oklahoma City and Miami. The crew also will call on retired referee Steve Javie for his commentary, particularly on controversial plays. Javie, who retired before the start of this season because of an arthritic right knee after 25 years in the league, was among the most respected refs in the game.

“We really think he can help people understand the game from a ref’s standpoint,” Gross said.

If necessary, the game telecast crew of play-by-play announcer Mike Breen and analyst Jeff Van Gundy and the production truck also can talk with Javie during the game.

National coverage also will available on ESPN Radio will the three-man booth of Jim Durham and analysts Hall of Famer Jack Ramsay and Hubie Brown. Online coverage of the games also will be available on ESPN3 and WatchESPN.

Although Oklahoma City is one of the smallest markets ever to host the NBA Finals, Gross is hoping for good ratings as fans tune in to see two of the league’s top players in James and Durant.

“It doesn’t matter what size of market it is or where it’s located or what time zone it’s in,” Gross said. “Let’s just get the two best teams into the finals and have some fun with it.”

Source: http://newsok.com/abc-pulls-out-all-the-stops/article/3683649

Justin Bieber & Busta Rhymes team up to bring Christmas cheer to the NBA

Pop and Hip Hop Take a Shot at a Christmas Classic

The NBA has a longstanding tradition on Christmas Day: 5 games and one awesome day of Basketball. 

This year's opening video featured teen heartthrob Justin Bieber with hip hop all-star Busta Rhymes for a unique version of "Drummer Boy" from Bieber's first Christmas album Under The Mistletoe.

The NBA Christmas Day lineup and opening video feature the Miami Heat, Dallas Mavericks, Chicago Bulls, LA Lakers, Orlando Magic, Oklahoma City Thunder, Los Angeles Clippers, Golden State Warriors, Boston Celtics and the New York Knicks. 

To read more, check out Chris Greenbergs' Huffington Post article.

Nicole Scherzinger Performs “Black Dog” with Jason Bonham’s Led Zeppelin for 2011 NBA Playoffs Video – Interscope Records

ESPN and ABC have produced a special opener for 2011 NBA Playoff coverage airing across the networks including Nicole Scherzinger and Jason Bonham performing Led Zeppelin’s iconic “Black Dog.” The video debuted Saturday, April 16, for the start of the playoffs on ESPN and ABC.

“It was an honor to join Jason Bonham on the iconic Led Zeppelin song “Black Dog,’” Nicole commented. “I am excited that fans will be able to see the video during the NBA Playoffs.”

“Working with Nicole for the NBA Playoffs spot was amazing. She is the real deal,” said Bonham. “Not only is she one of the most beautiful people I have ever met, but she has a fantastic and powerful voice. She has a great rock voice and it worked out fantastic for ‘Black Dog.’ I was so pleased to be able to bring this song to such a huge sporting event.”

Nicole Scherzinger is scheduled to release her solo debut, Killer Love, on Interscope/A&M this summer. Nicole set international singles charts on fire with her last two releases, “Poison” and the #1 single “Don’t Hold Your Breath,” both of which will be included on Killer Love.