Maroon 5

Producers, Directors and Music Mavens Keep the Genre Moving

Stunning locales and amazing skills, fueled by specialized techniques and styles, are the hallmarks of this fast-moving category.

Credit: SourceEcreative, Article By Halyce Naparstek

The most compelling action, adventure and sports content can inspire us to be better, try harder, move beyond our limitations and aspire to perform.  Sometimes it can resemble more of a travelogue, with exotic, beautiful locations or feature celebrities or sports figures we admire. HABANA's “Your Fight Matters” for Tap Out is a mantra for doing your best. HABANA, our Action & Sports sponsor,  well versed in making us part of the action or, at the very least, impacting the desire to get us off the sofa and move.  Watch these and other extraordinary spots in HABANA’s showreel:


Brand: ABC

Maroon 5 plays "Always You" in this promo for ABC Sports.

Product: Saturday Night College Football

Director: Chris Mantzaris

Prod. Co.: HABANA


Brand: Dorna Sports

Promo for the MotoGP race across 18 countries

Product: MotoGP

Director: John Bruno

Sponsor: HABANA


Brand: ESPN XGames

"XGames Real Wake 2015"

Promo for the Real Wake 2015 at the ESPN XGames

Product: Real Wake 2015

Director: Jordan Klein Jr.

Sponsor: HABANA

 

 

FAA Approved Drones For Networks

Few Have FAA Approval To Fly Drones for Your Productions…

HABANA does. We offer:

  • + Promax & Emmy Award Winning
  • + Network Veterans
  • + Short & Long-form Experience
  • + Multiple Aircraft
  • + FAA Approved

What we’ve helped produce…

  • ABC Saturday Night Football (Maroon 5)
  • ESPN College Football Championship (Fall Out Boy)
  • ESPN College Football GameDay (Big & Rich)
  • ESPN College Basketball GameDay (Macklemore)
  • ESPN Monday Night Football (Hank Williams, Jr.)
  • NBC Sunday Night Football (Faith Hill)
  • NBC Super Bowl (Faith Hill)
  • DISCOVERY Shark Week
  • ABC NBA Finals (3D Mapping Experience)
  • ABC NBA Playoffs (Cee Lo Green + Nicole Scherzinger)
  • FOOD NETWORK Iron Chef
  • FIFA World Cup Soccer (U2)
  • FIFA World Cup Women’s Soccer (Katy Perry)
  • ESPN X Games Oakley  (Shawn White)

HABANA is FAA Approved, nimble, and operated by media veterans.

Let’s tell a story together.

Music And Sports United: It’s What We Do

We understand that sports and music have remarkably similar fan bases, making sporting events the ideal place for both. After breaking records, Fall Out Boy’s “Centuries” has become the anthem of college football, and Maroon 5’s “It Was Always You” now announces to the nation it’s time for Saturday Night Football. The seamless partnership of music and sports makes it clear that opportunities are limitless.
 

HABANA DRIVES IT HOME

HABANA Avenue is the creative engine leading the way in the fusion of artists and athletes across major sporting events. In a 2015 edition of ADWEEK, ESPN claims that similar formats have created an environment where:

Artists want to align with sports platforms when they prepare their releases – ESPN went on to say, could be the birth of a new sports anthem.

MUSIC AND SPORTS ARE ALIVE AND WELL

When you’re ready to take hold of this special time in music and sports, think HABANA.

Behind the Scenes with Maroon 5: Filming the Saturday Night Football Opening

HABANA recently had the opportunity to film the new ABC Saturday Night Football opening featuring a mid-tempo 80’s-esque electro love song from Maroon 5’s hit new album ‘V titled “It Was Always You.” Like many jobs we work on, it was a tight production schedule – but we nailed it with just a month to prepare and only a few hours to shoot.

Unlike the College GameDay opening with Big & Rich, this project had a little bit more glitz and glam.  It was shot under the lights and has that primetime energy. Everyone is watching the game regardless of who you’re rooting for because it’s the biggest game of the weekend.

The Marriage of Music and Sports

This was a unique opportunity to work with artists that are really at their peak – and this was going to be the worldwide release of this new hit track. Helping them execute this while staying on-brand during the release of their album was truly a welcome challenge.

The marriage of music and sports is perfect. The artist gets an incredible amount of exposure for their new material and the network is uniquely positioned to be able to take advantage of the music the artist adds to the show, said President and Founder HABANA Avenue Steven J. Levy.

We really can’t think of a better way to get viewers to pay attention than to use a hit artist with a new song, releasing it for the first time. Millions and millions of eyes and ears are on the new song for the entire football season – it’s a hit for both the sport and the artist.

There was total and complete engagement with the artists, managers, ABC and our group – which is vital to be able to come up with a concept and execute it in a short amount of time. It came together perfectly and the outcome;

Lights, Camera, Action

“It was an incredible experience on this set,” said Levy. “We were excited about moving our shoot through with precision because we knew we had a limited amount of time.”

Luckily, the management team, record label, artists and of course, our production teams worked together flawlessly.  Finding a great team doesn’t always happen so easily – especially with big groups and big events. They made it possible for us to shoot and create a beautiful piece.

Maroon 5 Comes to ESPN Saturday Night College Football

Football season has returned – and we’ve got a big day of sports openers tomorrow! First, watch the spots we shot with Big & Rich on ESPN College GameDay from 9 A.M. - Noon, and later in the evening – an exclusive Maroon 5 video we shot for ESPN will air for ABC Saturday Night Football.

This year, ESPN’s college football game telecasts will showcase the music of Maroon 5, Florida Georgia Line and 17 established and acclaimed breakthrough acts from Columbia Records – including Pharrell Williams, Iggy Azalea, T.I., Rita Ora, Jack White and more.

Maroon 5’s “It Was Always You” will be the feature song for every Saturday Night Football Presented by Wells Fargo telecast this season. It’ll also used throughout the coverage, including highlight packages, and coming in from, and out of, commercial breaks.

Maroon 5 and ESPN will also collaborate on a video of the song for exclusive use on Saturday Night Football. The video will be a montage of the band performing the song with relevant college football highlights pertaining to each week’s matchup.

Saturday Night Football will kickoff tomorrow at 8 p.m. with defending national champion No. 1 Florida State vs. Oklahoma State in the Cowboys Classic from Arlington, Texas.