Klip Collective

Gillette Light it Up Hologram

Spotlight in Boston

Gillette illuminated Boston with a 60-foot Video Map hologram installation featuring athletes Ryan Lochte and Tyson Gay, in a spectacle that happened over the Boston Harbor. The project, a collaboration between the Gillette agency team of Proximity, BBDO, Ketchum and Klip Collective, is part of the brand’s global “Get Started” campaign. Built with multiple 35K projectors, the action was displayed on “screens” made up of water vapor sprayed into the air above the harbor.

The event was teased previously through a series of smaller projections on well-known Boston buildings, which featured glimpses of Lochte and Gay.

Adult Swim Upfront Party

Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten prime-time network brought in southern rapper T.I., who played a full two-hour set for the packed crowd.

Visual Centerpiece

The centerpiece of the immersive sensory experience was a huge Video Mapped Owl under the design direction of Klip Collective and creative director Ricardo Rivera.

Guys and gals in giant owl, rabbit, and cat masks wandered around posing with people, while the light-driven design experience created a moving, dynamic display that tantalized visitors and tickled the senses.  The Owl, huge and pulsing with light, morphed throughout the event using video mapping technology, giving visitors a constant reminder that everything at Adult Swim is unpredictable.