HABANA Avenue Gets America Ready for Some Football Once Again
Regardless of asking viewers, “Are You Ready for Some Football?” ESPN and the NFL already know the answer. The answer has been a resounding “yes” since 1989 when Hank Williams Jr. first asked football fans the famous question during that year’s regular season.
So, it was only natural that HABANA Avenue’s Managing Director and Founder Steven J. Levy gave a resounding yes to ESPN and the Monday Night Football brand managers when asked if he and HABANA could help revive the return of Hank Williams Jr. to NFL football’s primetime Monday night opener.
To make sure that Hank Williams Jr. and all his rowdy friends were ready for Monday Night, Chris Mantzaris and Lucas P. Nickerson co-directed the content package which included three new “rowdy friends”, pop star Jason Derulo and country duo Florida Georgia Line. Each musician contributed their voices to the iconic and famous lyrics that football fans around the country love to hear every Monday Night.
In addition to the return of Hank Williams Jr. to the stage, ESPN ushered in the Monday Night Football commentators, former NFL Coach Jon Gruden, sportscasters Sean McDonough and Lisa Salters to HABANA's "Red Carpet" production. MNF featured the new GMC Terrain when it delivered the stars and athletes of Monday Night Football the season's big night.