Coming off of a recent Monday Night Football shoot for longtime client ESPN, Steven J. Levy, President and Founder at HABANA, and Jason Adelman, Head of Brand Strategy and Business Development are no strangers to the world of sports entertainment. They were both in attendance last night at The 2017 ESPY Awards held in the enormous Microsoft Theatre in downtown Los Angeles hosted by non other than former SuperBowl MVP Peyton Manning.
"Peyton Manning killed it. He is the confluence of sport, personality and brand authentically personified." Levy said.
Manning kept the show lively, kept the crowd laughing, and did right by those who were awarded the top honors in their respective sports.
The night was an authentic showcase of all the cogs and gears that make sports and sports media the entertainment and love of sport experience that most know and adore. Awards ranging from "Best Play" that went to Green Bay Packer QB Aaron Rodgers, to the "Jimmy V Award for Perseverance" which was awarded to 15 year old Jarrius Robertson, who is currently fighting a chronic liver disease called biliary atresia.
All the athletic greats were in on place last night, showing community and honor to the sports they play, and those who love the sport.