It was the Delight before Christmas: Singer Leona Lewis

HABANA Avenue was thrilled to produce yet another major sports open for ESPN’s coverage of the NBA on Christmas Day. Working with Leona Lewis was a joy for the entire team. As with any shoot during the holidays in New York City, the logistics issues were tricky but, our production management team delivered the project seamlessly.

Additionally, the HABANA team was tasked with providing the Art Direction for the piece and was able to utilize the very special talents of Rebecca Conran, one of our new creative stars. With only two weeks from start to finish, each member of the production went above and beyond to ensure that every detail was accounted for, planned and executed.

Kudos to the entire team!

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Justin Bieber & Busta Rhymes team up to bring Christmas cheer to the NBA

Pop and Hip Hop Take a Shot at a Christmas Classic

The NBA has a longstanding tradition on Christmas Day: 5 games and one awesome day of Basketball. 

This year's opening video featured teen heartthrob Justin Bieber with hip hop all-star Busta Rhymes for a unique version of "Drummer Boy" from Bieber's first Christmas album Under The Mistletoe.

The NBA Christmas Day lineup and opening video feature the Miami Heat, Dallas Mavericks, Chicago Bulls, LA Lakers, Orlando Magic, Oklahoma City Thunder, Los Angeles Clippers, Golden State Warriors, Boston Celtics and the New York Knicks. 

To read more, check out Chris Greenbergs' Huffington Post article.