Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten prime-time network brought in southern rapper T.I., who played a full two-hour set for the packed crowd.
The centerpiece of the immersive sensory experience was a huge Video Mapped Owl under the design direction of Klip Collective and creative director Ricardo Rivera.
Guys and gals in giant owl, rabbit, and cat masks wandered around posing with people, while the light-driven design experience created a moving, dynamic display that tantalized visitors and tickled the senses. The Owl, huge and pulsing with light, morphed throughout the event using video mapping technology, giving visitors a constant reminder that everything at Adult Swim is unpredictable.