Football season has returned – and we’ve got a big day of sports openers tomorrow! First, watch the spots we shot with Big & Rich on ESPN College GameDay from 9 A.M. - Noon, and later in the evening – an exclusive Maroon 5 video we shot for ESPN will air for ABC Saturday Night Football.
This year, ESPN’s college football game telecasts will showcase the music of Maroon 5, Florida Georgia Line and 17 established and acclaimed breakthrough acts from Columbia Records – including Pharrell Williams, Iggy Azalea, T.I., Rita Ora, Jack White and more.
Maroon 5’s “It Was Always You” will be the feature song for every Saturday Night Football Presented by Wells Fargo telecast this season. It’ll also used throughout the coverage, including highlight packages, and coming in from, and out of, commercial breaks.
Maroon 5 and ESPN will also collaborate on a video of the song for exclusive use on Saturday Night Football. The video will be a montage of the band performing the song with relevant college football highlights pertaining to each week’s matchup.
Saturday Night Football will kickoff tomorrow at 8 p.m. with defending national champion No. 1 Florida State vs. Oklahoma State in the Cowboys Classic from Arlington, Texas.