Producers, Directors and Music Mavens Keep the Genre Moving

Stunning locales and amazing skills, fueled by specialized techniques and styles, are the hallmarks of this fast-moving category.

Credit: SourceEcreative, Article By Halyce Naparstek

The most compelling action, adventure and sports content can inspire us to be better, try harder, move beyond our limitations and aspire to perform.  Sometimes it can resemble more of a travelogue, with exotic, beautiful locations or feature celebrities or sports figures we admire. HABANA's “Your Fight Matters” for Tap Out is a mantra for doing your best. HABANA, our Action & Sports sponsor,  well versed in making us part of the action or, at the very least, impacting the desire to get us off the sofa and move.  Watch these and other extraordinary spots in HABANA’s showreel:


Brand: ABC

Maroon 5 plays "Always You" in this promo for ABC Sports.

Product: Saturday Night College Football

Director: Chris Mantzaris

Prod. Co.: HABANA


Brand: Dorna Sports

Promo for the MotoGP race across 18 countries

Product: MotoGP

Director: John Bruno

Sponsor: HABANA


Brand: ESPN XGames

"XGames Real Wake 2015"

Promo for the Real Wake 2015 at the ESPN XGames

Product: Real Wake 2015

Director: Jordan Klein Jr.

Sponsor: HABANA