We understand that sports and music have remarkably similar fan bases, making sporting events the ideal place for both. After breaking records, Fall Out Boy’s “Centuries” has become the anthem of college football, and Maroon 5’s “It Was Always You” now announces to the nation it’s time for Saturday Night Football. The seamless partnership of music and sports makes it clear that opportunities are limitless.
HABANA DRIVES IT HOME
HABANA Avenue is the creative engine leading the way in the fusion of artists and athletes across major sporting events. In a 2015 edition of ADWEEK, ESPN claims that similar formats have created an environment where:
Artists want to align with sports platforms when they prepare their releases – ESPN went on to say, could be the birth of a new sports anthem.
MUSIC AND SPORTS ARE ALIVE AND WELL
When you’re ready to take hold of this special time in music and sports, think HABANA.