SO nice, they played it twice.

In 2011 HABANA was hired to shoot the opening sequence of ESPN’s Saturday Night Football program. The spot featured country music sensation Big & Rich, and highlighted epic college football moments from the past years. The project was ambitious, requiring over 300 extras and an entire set to be designed and built within a week. Finding an exciting concept that would limit time sensitive content was a challenge, but the team was able to create something both high energy and timeless.

We Put In The Work

The consistency of the program turned out to be a tremendous advantage and in 2013, ESPN again decided to run the original Big N Rich spot with updated play action content and college football highlights.

Creating something special from a simple idea is always a challenge. However, when a great team comes together and the content is well planned and executed, something truly amazing can be born. The HABANA Avenue team is incredibly proud that this original piece of content has been able to be reused and re-purposed for several years. It truly is a testament to the care and talent given to each and every HABANA Avenue project. We look forward to creating more content that stands the test of time.