RECORD-BREAKING… TWICE

If you’re like most Americans, football rules your fall and winter.

And if you’re like most Americans, you tuned in to see our ESPN College Football Playoffs project (with the critically acclaimed band Fall Out Boy) as it crushed all records of viewership in cable television history. Amazing, right?

The title game averaged 33.4 million viewers and an 18.2 rating according to Nielsen. It was the largest audience and highest rating in cable TV history.

The Highest-Rated Show on Cable

When our Fall Out Boy production first aired, it was during the semifinals. First for the Florida State/Oregon game and then for the Ohio State/Alabama game. The third and final product came later during the College Football Championship game – where Ohio State took home the title.

The championship game was a record hit with viewers, as the first-ever college football playoff championship turned in the highest ratings in the history of both ESPN and cable TV.

33.4 Million Viewers

This year’s championship and playoff games all surpassed the previous most-watched cable program – the 2011 BCS Championship between Oregon and Auburn, which attracted 27,316,000 viewers. HABANA President and Founder Steven J. Levy is absolutely addicted to the electrifying space where sports and music meet. With the record shattering success of the Fall Out Boy open, there’s nobody better suited to fuse music and sports than HABANA Avenue.

The Business Behind Sports & Music

“The music and sports industries have very similar fan bases,” says Claude Mitchell, ESPN’s coordinating director of music, "so there are natural opportunities for a crossover partnership to reach those audiences.”

Great music partnerships can take many months — ESPN’s clever music department helps us coordinate with artists so the productions coincide with album releases.

Killer Experience

The adventure took about two months from start to finish and the post production work went on for about four weeks.

By the way – did anyone catch Lolo Pritchard’s powerfully raw cover of Suzanne Vega’s hook from the 1987 hit from “Tom’s Diner”?

A special thanks to all of our friends at ESPN in Building 13.