HABANA was stoked to have once again produced the most watched college-level football series on television, Saturday Night Football on ABC. This time HABANA’s own Director of Photography Mark Eberle was behind the camera.
Detroit MC Marshall Mathers, better known as Eminem, was the featured artist for the famed college football broadcast. With the his new single “Berzerk” serving as the soundtrack, ABC designed the entire broadcast around Detroit’s hottest lyricist. HABANA Avenue was proud to feature the cinematic eye of DP Mark Eberle. Eberle was able to create a look that was both a throw-back to the early days of rap videos and fresh enough for today’s modern audiences. Even President and Founder Steven J. Levy got the opportunity to contribute by creating a high-concept boom box that was fabricated out of intelligent lighting and modified concert rigging.
Through relationships with engineering gurus FreeFly systems, HABANA Avenue was able to introduce and offer ABC the MOVIm10 camera platform before it launched on the open market. Utilizing the new stabilization system and the expertise of FreeFly Systems’s operators it became possible to design one of a kind images that were unique to this project. Employing state-of-the-art technology to capture never before seen shots is the fuel that fires HABANA Avenue’s passion for visual storytelling.
The open will air before each Saturday broadcast this year on ABC. HABANA Avenue was honored to support ABC’s creative vision for the incredibly popular sports broadcast, and looks forward to innovating for their future projects.