Yeah, We Shoot Hoops Too!
Through the years the College GameDay opening sequence for ESPN’s College Football program has been a cornerstone of the popular broadcast. Hearing the theme song and seeing Big & Rich center stage, marks the beginning of the excitement for many.
So, it was no surprise when ESPN called Habana to produce a unique opener for their Basketball College GameDay show. This time, the challenge of creating an amazing show open was compounded by an extremely short production schedule, and a location recently ravaged by the largest recorded storm to ever hit the U.S. east coast, Hurricane Sandy.
ESPN had already chosen on the breakout group Macklemore to bring their high-energy sound to the GameDay opener. However, due to a taxing tour schedule, the group had only a few days available to create and shoot the sequences needed. With those limitations in mind we were left,
Working With a Time Crunch
Habana was left with only 9 days to find a venue, secure local labor and art direct a unique opener.
The continued aftermath of Hurricane Sandy left many of the venue options in the North East still without power, fuel, or worse, under mandatory evacuation. In addition, with an incredibly short production schedule, labor was going to need to work overtime.
"One of the biggest challenges while working in New England, is coordinating with unions. Thanks to our great resources, nationally and locally, we were able to execute on a short deadline." - Steven J. Levy, Habana AvenuePresident and Founder
ESPN knew that the grueling schedule and the obvious logistical issues would be a difficult challenge for any production company. They knew that careful pre-planning and precise execution were needed to pull off this project.
Special thank you to Director Chris Mantzaris for his creative vision, Rick Paiva and his team for their leadership, and of course, Macklemore for the fresh track.