HABANA recently had the opportunity to film the new ABC Saturday Night Football opening featuring a mid-tempo 80’s-esque electro love song from Maroon 5’s hit new album ‘V‘ titled “It Was Always You.” Like many jobs we work on, it was a tight production schedule – but we nailed it with just a month to prepare and only a few hours to shoot.
Unlike the College GameDay opening with Big & Rich, this project had a little bit more glitz and glam. It was shot under the lights and has that primetime energy. Everyone is watching the game regardless of who you’re rooting for because it’s the biggest game of the weekend.
The Marriage of Music and Sports
This was a unique opportunity to work with artists that are really at their peak – and this was going to be the worldwide release of this new hit track. Helping them execute this while staying on-brand during the release of their album was truly a welcome challenge.
The marriage of music and sports is perfect. The artist gets an incredible amount of exposure for their new material and the network is uniquely positioned to be able to take advantage of the music the artist adds to the show, said President and Founder HABANA Avenue Steven J. Levy.
We really can’t think of a better way to get viewers to pay attention than to use a hit artist with a new song, releasing it for the first time. Millions and millions of eyes and ears are on the new song for the entire football season – it’s a hit for both the sport and the artist.
There was total and complete engagement with the artists, managers, ABC and our group – which is vital to be able to come up with a concept and execute it in a short amount of time. It came together perfectly and the outcome;
Lights, Camera, Action
“It was an incredible experience on this set,” said Levy. “We were excited about moving our shoot through with precision because we knew we had a limited amount of time.”
Luckily, the management team, record label, artists and of course, our production teams worked together flawlessly. Finding a great team doesn’t always happen so easily – especially with big groups and big events. They made it possible for us to shoot and create a beautiful piece.