ESPN Soweto Gospel Choir World Cup Opener

With the World Cup a few months away, the action has been heating up in South Africa. AFS Productions in Cape Town recently wrapped promos for ESPN’s coverage of the 2010 FIFA World Cup for viewers in the United States. 

Collaborating with Florida and New York- based production company HABANA Avenue, the AFS team traveled all over South Africa shooting scenic footage of the country and its new stadiums. The promos also included a series of music videos showcasing South Africa’s Grammy Award-winning Soweto Gospel Choir and Irish super group U2.

Lending their weight to the project were AFS Executive Producers Dale and Brin Kushner and HABANAAvenue’s President and Founder Steven Levy. Lead producer on the project was ESPN’s Valerie Fischler. Director of Photography was Scott Duncan.