April 27, 2010
Source E Creative Newsletter

ESPN Soweto Gospel Choir World Cup Open

@HabanaAvenue

With the World Cup a few months away, the action has been heating up in South Africa. AFS Productions in Cape Town recently wrapped promos for ESPN's coverage of the 2010 FIFA World Cup for viewers in the United States. (Check out a shot from the production in this item.) 

Collaborating with Florida and New York- based production company Habana Avenue, the AFS team traveled all over South Africa shooting scenics of the country and its new stadiums. The promos also included a series of music videos showcasing South Africa’s Grammy Award-winning Soweto Gospel Choir and Irish super group U2. 

Lending their weight to the project were AFS Executive Producers Dale and Brin Kushner and Habana Avenue’s EP Steven Levy. Lead producer on the project was ESPN’s Valerie Fischler. Director of Photography was Scott Duncan.

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