September 14, 2010
DMN Newswire

ESPN Monday Night Football Open

@HabanaAvenue

Habana Avenue shoots another Sports Open Masterpiece for ESPN`s "Monday Night Football" Open. Hank Williams, Jr. paints this Monday Night Masterpiece for his 22nd year.

As fall draws near NFL fans are definitely ready for some football and so is Hank Williams, Jr. who celebrates his 22nd year performing for a new season of ESPN's "Monday Night Football". Williams has won four Emmy Awards for his work on the annual football classic. This year's show open will be the 4th supervised by Habana Avenue executive producer/creative director Steven J. Levy.

Habana Avenue, which has many strong network relationships, always goes the distance for ESPN in support of the networks' Monday Night Football. Last year, the viewer followed Williams, Jr. through the MNF Hall of Fame in celebration of the 40th Anniversary of Monday Night Football. Most recently, Habana Avenue produced a series of show opens for ESPN's World Cup Soccer coverage featuring U2 and the Soweto Gospel Choir.

Last year's Emmy nominated open was such a success, ESPN director Robert Toms and producer Valerie Fischler decided this year's Monday night masterpiece would pick up where last year's left off - the MNF Hall of Fame. With help from Fresh Paint Visual Effects and Design, Williams, Jr. delves into an antechamber of the MNF Hall of Fame to unveil a gallery of heroic moments from Monday Night Football's past.

Habana Avenue produced the tour de force at a studio facility in Nashville, TN convenient to one of William, Jr.'s nearby home. Production Designer KJB Kiely supported tremendously by Rose Brand was charged with replicating the look of last year's location, the Parthenon, an art museum in Nashville's Centennial Park modeled for its namesake. The art department brought to life vibrant illuminated columns reminiscent of the Parthenon to give a grand look to the cavernous gallery.

In a grand finale, Williams, Jr. opens an oversized valve releasing multi-colored fountains of CG paint out of the MNF Hall of Fame and into the night sky. The open concludes by reprising the custom helmet animation based on the 17 regular- season match-ups.
Levy notes, "so much of our success has been made possible because of the local film community and the assistance provided by the Tennessee's Film, Entertainment & Music Commission."

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